White labeling is the first step to making your brand a reality.  It's one thing to just sell products on your store, but it's another thing to sell your brands products on it.

When you get your product white labeled and delivered to your customers, you are expanding your brand awareness.  Customers tend to see products that are branded in a higher perceived value than generic or non-branded items.

Consistency is key to the growth of your business, the more products and packaging you can have your logo and branding on, the better for your business.

What is great about white labeling is that you don't need to do things in bulk.  White labeling is done at the supplier-level, not at the manufacturer level.  Private labeling is done by the factories/manufacturers directly and is usually done in bulk for the best cost savings during production.

White labeling on the other hand is your logo and branding put on the product and put on the packaging (and inserts) right before the item ships and can usually be done in as little as one item.

Branding your products is a very important step, and ZiggDig is here to help you with it.